Deciphering the Search Engine Optimization

Understanding Basic of SEO

Understanding Basic of SEO

What is SEO?
SEO is the term used as the abbreviation to search engine optimization. It is the procedure for obtaining traffic from free, organic, natural or editorial search results on the different search engines.

It is the procedure used to improve the visibility of a certain website on the search engine result page by implementing the search engine friendly elements of the website.
Search engine optimization is broadly divided into two parts known as on-page and off-page optimization.

On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. This include measures to optimize the content, improve the meta tags, HTML improvement, ALT tags improvements, Header tags, Title Tags, URLs, Keyword Selections and Internal Linking.

Off page optimization refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. It includes back-link building, forum posting, comment posting, social media shares, social bookmark and more.

What is SERP?

SERP is the abbreviation used for the Search Engine Result Page. SERP is the webpage that appears in the browser after the search engine has successfully searched about the keywords given to the search tab. The results generally lead to links which are listed according to the number of hits that a certain link gets.

Search Engines
A search engine can be defined as a software program or script available on the internet which searches documents as well as files containing the keywords that have been put by the user. Google, Bing and Yahoo are some of the search engines which are popularly used by users of the internet.

Major functions of Search engines

The primary function of a search engine is to locate, sort, store and rank the values of information on the web. In order to know about the primary functions of search engines, there are a few functions that need to be understood.

Crawling- The function of the crawler is to sort through internet to find website addresses and contents of the website in the search engine database.

Indexing- After crawling, the search engine indexes the contents that have been sorted.

Storage- Storing of the found data is done after it has been indexed.
Results- Results can be said as the hyperlinks that show up in the search engine when a certain set of keywords or phrase is queried.

Internet traffic can be defined as the data that is flowing through the internet. It can also be said as the data sent or received by visitors of a certain website.

Types of Traffics

There are five types of traffic available on the internet-

Direct Traffic
When people come straight to your site, either by typing in your URL or having bookmarked your site, this is called direct traffic. There’s a good chance these are repeat customers, people that know your company or organization and want to come back to your site to find out more. If you have new visitors, that is also good news: they’ve seen your URL in advertising or elsewhere and it stuck in their memory.

Organic Traffic:
Traffic that is earned with the help of search engine optimization and you do not pay any money. When people type some keywords in search bar of search engine and in SERPs, your website appears, from where your visitors come.

Referred Traffic:
When someone finds a link to your webpage on another website, this is called referral traffic.

Social Traffic:
The visitors who find your website link over social media sites and come on your website is often refereed as the social traffic. It is a sub kind of referral traffic.

Paid Traffic:
Paid traffic are the visitors that come to your website through online advertising such as Google Adwords or Facebook ads.

Keywords can be defined as the words or phrases that the internet users type in the search box. These words are used to find the website or information about the topic on which the user wishes to find.

Types of keywords

Generally there are three types of keywords present on the internet. They are-

Generic keywords- These are non-specific keywords and are generic in nature. Something like “Digital Marketing” or “SEO” would be considered a generic term. When developing an organic search strategy we typically stay away from these terms as they are highly competitive and not specific enough to the sites actual content.

Broad match keywords- These are comparatively more specific keywords and present a stronger opportunity. These are like Digital Marketing Tutorial or Complete SEO Guide.

Long tail keywords- These keywords are quite long in nature and they are searched in the form of sentences. This can also be a phrase which can act as a keyword. For instance—the line Step by Step Digital Marketing Tutorials or Step by Step guide to SEO.

What is the Google Keyword planner tool?

SEO starts with selecting the right keyword for your web page, and the keyword should be one which have search volume means people are searching for that particular keyword.

Google Keywords Planner is the tools that helps you to research and identifying identifying Keywords, which get the good amount of search volume/month.

What is keyword optimization?
Keyword optimization can be defined as the researching and analyzing and selecting the best keyword to attract organic traffic.

What is content optimization and planning?
Content optimizing is the procedure carried out to select the most appropriate content for a certain website. It requires quite a lot of planning and decision making.

The planning can either be done by the technical team as per the SEO requirement or it can also be done together with the editorial team. Generally, the technical team tells the editorial team (or the content team) to produce a legitimate and a substantial content—by using texts, video, pictures or even audio— so that they can use it on their website or app.

What does adding social media plug-in on web pages mean?
Social media plugin is the link on the web page that redirects the user to the social media page of the website of the company.

What is internal linking?
Internal linking can be defined as the link that helps to redirect from one page of a domain to another web page of the same domain. Clicking on one link in one page can take you to another page.

In other words, every web page on your website should be appropriately linked to other relevant pages. If you have a page on ‘shopping bags’, for example, you should link it to other relevant pages like ‘paper gift bags’, ‘natural cotton bags’, ‘Eco-friendly jute bags’ and ‘non-woven bags’ among others. This is a proven technique to reduce bounce rate as it creates an interest among visitors to dig deeper into a particular topic or subject.

What is meta tag creation?
A meta tag is the hidden text placed in the head section of a HTML page. Meta tags are used by search engines in order to index websites according to their keywords and descriptions.

What is Google webmasters tool?

Google webmasters tool is the tool to check the indexing status and optimize the visibility of the website.

What is a sitemap creation?
A sitemap is a list of pages of a website that is available to the users or crawlers. The sitemaps are created while designing the web page.

What is FTP?
A file transfer protocol can be defined as the standard network protocol that is used to transfer files from one server computer to another client computer.

How to use FTP?

In order to transfer files via file transfer protocol, one needs to establish an FTP connection. There is also a requirement of creating and FTP account.

What is domain authority?
Domain authority is the term used for measurement of the power of a certain domain name. The better score you have in your DA, the better the chances you’d get more hits, higher rank and stronger traffic.

Domain authority is variable according to 3 factors. They are age, popularity and size dependent.

In the age section— For a good Domain authority rank, a link cannot be significantly old. An old page link cannot generate the same impact as a known and a new website link, as the DA would deem it as a “non updated website” and that will hurt your DA score. A link should be updated regularly.

In the Popularity section— DA would provide a good rank to a website which is frequently used by many visitors. For example, sites like,, or have a 100 DA rating (the highest) thanks to their popularity.

Size Dependent— This is actually the load time. If your website has a lengthy load time, then it will affect your DA score.

Also, if you are not a big website like, then even if you get a sub 90 score on the DA rating you are actually doing well. However, any score lower than 50 or 40 can be an alarming thing for your website.

How to improve domain authority?
There are numerous ways to improve domain authority. But the most feasible processes are getting rid of the bad links and gaining good links. You must also, overall, improve your link profile.

Removal of bad links— Bad links are those unwanted back links that you will never want your website to be associated with. This criterion also expands to paid links as Google does not link indexing the paid links. There are many tools online that can help you to find out bad or broken links. Finally, you can remove them.

Gaining of good links—You can gain a good link by commenting in blogs, forum or writing a guest post to the site which is similar to yours.

What is page rank?
Page rank is a quality matrix that was started by the owner of Google. It is the system of rating a page from 0 to 10 in order to determine the importance of the page. But this rating does not affect the SEO of the page. The higher the rating, the better the website is technically.

How to increase page rank?

Page rank can be increased by 5 ways-

Publishing of relevant content: In fact it is the key way to improve the ranking of a page. If you have good content which is seen and viewed by many people, then you have a page which can have a good rank.

Updating the contents regularly: A good website is always a website which is curetted and updated on a regular basis. This improves the life cycle of the webpage.

Metadata: at the time of designing your page, you will see that every page has a space in the tags area where you can put in the metadata or the information about the contains of the page. If you have a CMS site, the following will be pre populated for you—title metadata, keyword meta data, description meta data and keyword metadata.

Have a site that which is actually link worthy:
make sure that you put links inside the text itself (hyperlinks) rather than using a click here button or space.

Using alternative tags—your videos should always be described with the alt tags. This will allow your search engine to locate your page.

What are back links?
Back links can be described as the incoming links to a web page. When a webpage links to any other webpage, it is called a back link. The page that has more back links will have higher rank than other pages.

What are the different types of back links?

There are 4 types of back links. They are-

Informational back links— These are quite commonly put in by users. They are links with in a content which can give you information about some sub topic that is being discussed. For example, if you have a content that talks about tea you’d also mention coffee somewhere as a rival.

And, you can provide a link to the word ‘coffee’ which would allow your users to check out the information about coffee, if they do not know anything about it in the first place. This link can be of your website or of any other relevant website where you believe people would get answer to the word coffee. You can put in informational back links to your website by adding sites to the IBP’s link manager. You can also search keyword plus the resource to get the right website.

Definitional back links— This simply means offering an extended meaning or definition of the linked word. You can do this by creating a glossary of the terms. If people write about your page, they’d also use the glossary.

Referential back links— This is done for source citation. You can get them by putting in relevant content about a topic—which can also be graphics, pictures or stats—and keep it linkable. Then you can pursue the relevant blogs to use your link.

Promotional back links— These are the links that go back to the landing page itself. You can simply find websites that are related to your work and strike a deal with them in a barter way.

What are primary, secondary and tertiary keywords?
A primary keyword is the keyword that is placed before any other keyword on ye webpage
A secondary keyword is the keyword that is used just after the primary keyword and has medium importance in search engine optimization.
A tertiary keyword has the minimum importance and placed after secondary keywords.

What is the difference between keyword stuffing and keyword placement?
Keyword stuffing is the implanting of keywords on a web page. But keyword placement is the most appropriate position where a keyword can be placed.

How to write an optimized content?
In order to write an optimized content it is very necessary to select the keywords first. And those keywords should be placed properly into the content so that search engines can find it.

What is link juice?
Link juice is a conventional term that is used to refer the power or equity that is passed to a site via links from internal or external sources. The power is taken to be the vote of recommendation towards the site.

What is the importance of domain and page authority?
Domain and page authority finds its importance in determining the position of the website on the search engine.

How to optimize web page?

There are 12 steps to optimize a webpage. They are-
1. Choosing the most appropriate keyword to focus on.
2. Prioritizing the keywords
3. Check if the important content is getting the indexed
4. Verifying the fact that the indexed content is unique
5. Improving the search listings for the keyword
6. Update or add a headline
7. Optimize existing text
8. See for texts in images
9. If possible add new content on the webpage
10. Develop alt tags in case of image links
11. Update HTML page title and meta description tag
12. Increase internal and external social engagement

What is a Google panda algorithm?
Google panda is an algorithm that is used to change the search result ranking on the search engine. It helped in reducing the ranks of less popular or low quality websites.

What is Google penguin?
Google penguin is the algorithm which updates and refreshes data for the Google search engine periodically which helps to initiate in enhancing the search query.

What is Google EMD?
The Google exact match update is the filter that Google used to prevent poor sites from ranking well in the search engine just because they had relevant keywords.

How to save a site from Google panda, penguin and EMD?
In order to prevent a website from Google panda, penguin or EMD, following steps need to be followed-
1. Avoid black hat SEO
2. Focus on quality contents
3. Increase social media presence
4. Use appropriate and authentic keywords

How to write content for articles, press release and blogs?
Any topic or data which a web site shows can be termed as content. Content is the king and it is specially need for SEO. The demand of the time is quality content. Crispy and delicious content helps to bind the visitors with website and finally help in conversion. On other hand, crap content can kill all you SEO efforts.

An article is the best way to portray your textual content. An article should be written with the following needs;

· It has to have a title
· The body has to be well written with several paragraphs.
· It can have sub titles or bullet points—the bullet points to stress a series of facts
· The writing has to be good and easy to understand; yet it must be grammatically correct
· An article should be written in a way which should talk about the topic on hand
· And article should have a conclusive message and it must be to the point
· An article can even have a call to action (CTA) (for example—check out the website today to know more about the product).
· An article can be informative or can even promote a particular thing.
· An article should not be too short (100 words or less) nor it should be too long (more than 2000 words). Or else the users may get disengaged from the content. Approximately it should always be of 500 to 1000 words depending on the topic in hand.
Content can be depicted as text, video, podcast, animation, info-graphic or pictures.
Here are so of the ways by which you can write crispy and unique content for your website;
· The content you must write must be as per your requirement and it has to be relevant to your cause. For instance, if you are promoting a car web site, then the content should be about the car and the car company, itself. This particular web page’s content can also talk about automobiles or anything related to it in general.
· Most content these days are treated with SEO, so that the web page can be found on search engine checks.
· The content should be unique and plagiarism free and it should not be copied from anywhere.


  1. June 4, 2016    

    Good seo guide for the new bloggers to start there career which they still struggling to find the right way to get into this field. This guide sure will give them a basic idea to start a passion blog and to be best. Thanks for the update..
    Shameem recently posted, must read…5 Effective Netball Drills For BeginnersMy Profile

    • June 14, 2016    

      Hey Shameem,
      Thanks for stopping by here!
      I glad that You like it.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

CommentLuv badge